Our approach is BeKapten - ActResponsibly. But what does that mean?
For us, it means making sustainable decisions along our value chain and acting thoughtfully and responsibly at all times. We are not aiming to do everything perfectly, but rather to address the three comprehensive aspects of economic, environmental and social sustainability and to make our greatest possible contribution to each of them. For us as an e-commerce company, one of the main conflicts is offering service and taking sustainable action into account. A good example of this is the returns process, about which you can find more information here. We want to produce high-quality, fashionable products with added value for you and at the same time live up to our responsibility and our creative potential as a company.
The starting point for us is sustainable product design. At Kapten & Son, we value thoughtful design and functionality, and we place the highest quality on all the materials we use so that we can be sure they will accompany you on all your adventures for as long as possible. This is the only way we can lay the foundation for sustainable consumption. For example, the concept of our interchangeable watch straps allows you to change your watch at any time according to your taste by buying interchangeable straps and not directly a new watch. Your watch thus becomes customizable and timeless.
All raw materials are selected according to strict criteria and processed in close cooperation with our producers (more info) in accordance with our expectations. However, since we not only pay attention to aesthetics and quality, but also to our environment with its limited resources, we have scrutinized our entire value chain from a sustainability perspective. We'll explain what that means in the following sections of this FAQ section.